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Sentiment Analysis – understanding your digital audience

Sentiment analysis – otherwise known as opinion mining – is a much discussed about but and often misunderstood term. In essence, it is the process of determining the emotional tone […]

Digital research: the New Normal

The outbreak of Covid-19 has made companies and brands globally uncertain about the future. This uncertainty has brought a surge in interest in conducting research among organizations. With an unprecedented […]

How to maintain customer loyalty and trust during the Covid-19 crisis

Covid-19 has brought many challenges to the surface of organizations, one of them being maintaining their loyal customer base. In this age people are paying more attention to how organizations […]

Employee Engagement and its effect upon Customer Experience

Customer experience is one of the most important points of differentiation for most companies. Every company is trying to achieve an impeccable customer experience to gain a competitive advantage. And […]

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